Step Seven of Ten

Write the Proposal

Writing a strong proposal is the core of your fundraising application. Begin with an executive summary that provides a concise overview of your project. This section should briefly outline your organisation’s mission, the problem you aim to address, your proposed solution, and the amount of funding you are requesting. The executive summary should capture the funder’s attention and provide a compelling reason to read the full proposal.

Next, craft a detailed problem statement that clearly defines the issue your project will address. Use data, statistics, and personal stories to illustrate the significance and urgency of the problem. This section should convince the funder of the need for your project and its potential impact.

Follow with a thorough project description. Outline your project’s goals, objectives, and the specific activities you will undertake to achieve them. Include a timeline that highlights key milestones and a detailed methodology that explains how you will implement the project. Be clear about who will benefit from your project and how.

Include an evaluation plan that describes how you will measure the success of your project. Specify the metrics you will use to assess outcomes and impact. Explain any tools or methods you will use to collect and analyse data. An effective evaluation plan demonstrates that you have a plan for accountability and continuous improvement.

Throughout the proposal, use clear, concise, and engaging language. Avoid jargon and overly technical terms that might confuse the reader. Ensure each section flows logically into the next, creating a cohesive and persuasive narrative.

Conclude with a compelling closing statement that reiterates the importance of your project and the impact it will have. Thank the funder for considering your application and express your willingness to provide additional information or to answer any questions they may have.

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